Melbourne, September 29, 2022: Managed services provider blueAPACHE has appointed Brett Armstrong to the newly created company position of General Manager Sales.

Based in Melbourne, Armstrong will be responsible for scaling sales momentum both in Australia and globally in alignment with the company’s “Experience Business” IT service strategy, which focuses on providing high impact employee experience and empowering customer experience outcomes.

blueAPACHE is Australia’s most awarded mid-market IT service provider with a 24-year history of enabling customer success. The appointment of Brett Armstrong to the senior leadership team as General Manager – Sales will accelerate blueAPACHE’s ambition to be the global mid-market service provider of choice. His proven commercial background, combined with strong customer focus, will help take us to the next level of our growth strategy,” said blueAPACHE Founder and Managing Director, Chris Marshall.

blueAPACHE says Armstrong has more than 20 years of IT sales experience in the IT industry and was previously Director – Advanced Solutions at Ingram Micro where he turbocharged the company’s network of resellers to deliver winning customer solutions – and was also integral in the company’s successful investment and expansion of its Advanced Solutions technologies practices across Australia where he implemented a solutions-led approach, providing the technology sales ecosystem with a strong support framework and enhanced solutions development.

Prior to Ingram Micro, Armstrong worked at JB Hi-Fi Solutions as General Manager – ANZ where he guided the transformation of the business and stepped up its play into offering integrated products and services to the business, education and government sectors.

Armstrong was also previously State Manager at Winthrop Australia and commenced his IT sales career as Education Sales Team Leader at Ipex.

“blueAPACHE is a leader in the mid-market and has a fantastic reputation as a customer centric organisation. I’m looking forward to building on its foundation of success and supporting the company to help customers emerging from the pandemic with hybrid workforces which will create opportunities for long term transformational change, innovation and growth,” says Armstrong.

Commenting on the appointment, Tim Ament, Senior Vice President and Country Chief Executive Australia and New Zealand, Ingram Micro said, “Brett Armstrong was an integral part of the Australia executive leadership team for close to four years. He helped to establish our Advanced Solutions practices, building cohesive teams supporting resellers and empowering us to build and deliver optimal, integrated solutions for businesses across Australia. Brett leaves behind an incredibly capable team and we look forward to working with him in his new role at blueAPACHE.”

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